Working together

Engaged Fractional CMO Process

I apply the Functional Marketing Framework to fully understand your business, streamline marketing efforts, and drive impactful results. This approach helps me standardize processes and technology, run successful campaigns, and lead an engaged, efficient marketing team.

Our journey together starts with a deep dive into your business, followed by a collaborative effort to define goals and develop a tailored marketing strategy. Once the foundation is set, we launch and refine campaigns through iterative sprints, ensuring that your executive team stays aligned at every step with quarterly and annual planning sessions.

  • The first step is getting to know your business and market. This involves meeting with leadership, diving into the data, and thoroughly understanding your unique positioning.

    • Comprehensive Business Audit: We analyze everything from past campaigns and team skills to customer journeys and marketing tech stacks.

    • Market Position Review: What makes you stand out? We’ll assess your competition and carve out your place in the market.

    This foundational work sets us up for success by clearly identifying the opportunities that will drive your business forward.

  • Once the audit is complete, it's time to work on your marketing department both with your current team or helping you bring in the talent needed for success (in-house, freelance, and/or agencies). Together, we align around a tailored marketing strategy designed to hit key performance indicators (KPIs) that matter most to your business.

    • Team Assessment and Development: We analyze your team's strengths and identify any gaps. Whether it’s training current staff or hiring new talent, I ensure your team is set up for success.

    • Actionable Strategy Creation: Using insights from our deep dive, I develop a strategy that is both data-driven and aligned with your business goals. We'll craft a marketing calendar, allocate budget, and prioritize campaigns that maximize ROI.

    This stage is where the planning turns into action, ready to drive results.

  • Here’s where we hit the ground running. Once the strategy is set, we begin executing in two-week sprints. These sprints allow us to test, analyze, and adjust quickly, keeping you informed every step of the way.

    • Campaign Launch and Management: Whether it’s a quick-win revenue campaign or long-term brand growth, we implement with precision.

    • Performance Monitoring: I track the key metrics, ensuring that campaigns are performing and adjust tactics in real-time based on what the data tells us.

  • Marketing is not static. I continuously assess and optimize your campaigns, keeping the focus on long-term growth and quarterly goals. Your executive team will stay informed and involved as we adjust to market trends and performance insights.

    • Quarterly Reviews: Every three months, we refine the strategy to ensure it's aligned with your evolving business needs.

    • Annual Planning: These sessions are designed to keep you ahead of the curve, preparing your brand for the next phase of growth.

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Marketing Strategy Development: $18,000

Sometimes you need a consultation and a go-to-marketing strategy without constant oversight or an implementation team. Following a 2-week preparatory period, I will hold an in-depth, 4-hour Strategy Session for your team to provide focus and direction.

The result: a custom marketing strategy with an immediate marketing “punch-list,” detailed inventory of blind spots, and marketing campaigns for the next 1-6 months.

During the preparatory period, I will:

  • Request asset lists, documents, and examples of past marketing campaigns

  • Collect key performance indicators and goals

  • Start collecting insights from your team on what outcomes or KPIs you want to attribute to marketing in 2024 and beyond

  • Perform necessary market research to make actionable recommendations

On our consultation date, I will join the team on a minimum 4-hour Zoom call consultative strategy session. The outcome of this session will be to:

  • Identify what marketing has and has not worked in the past

  • Clarify the needs for marketing talent

  • Determine the best channels to target potential consumers

  • Produce a prioritized list of marketing campaigns to be executed

Book your consult